DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Probably not surprisingly, the cable show hardest hit by the Olympics on Monday night was WWE RAW on USA, which fell from 2.3 to 1.5 for the evening, ending up behind LOVE AND HIP-HOP on VH1, which was down only 0.2 to 1.8.  Nothing scripted came close to either. TNT:  THE CLOSER, entering its […]

  One newcomer was big, one was fine, and one was off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8 on Saturday (NE at DET), while this year […]

  Nothing moved more than a tenth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Our saga of the hour-by-hour battle for territory on the broadcast network landscape continues.  Today, the motley group of series that make up Wednesdays–although due to scheduling strategies and the first Presidential debate on October 3, some of the new arrivals won’t be launching for a couple of weeks.  (Note, again, that CW’s  targeted […]

THE MASKED SINGER may have found its lead-out. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

No one welcomes back Gossip Girl. NBC:  Although REVOLUTION slipped slightly to 3.1, at this point it’s fair to call the show a substantial hit, the first scripted one NBC has had since… well, since The Office.  Undoubtedly, of course, it’s been greatly helped by its THE VOICE lead-in, also up slightly last night to […]