> The Voice on NBC took a haircut to a mid-4 rating with young adults, as ABC’s Dancing with the Stars premiered with a mid-3 rating, a decent rating compared to other programs (especially during this horrific season) but that premiere is down a third from last year.               […]

        NETWORK FINALS:  There were no changes from Friday’s preliminary network ratings.         Broadcast Official Nationals Program Ratings Chart     NOTE:  At this time, we don’t have cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  COLLEGE FOOTBALL was king on the last Friday […]

        NETWORK FINALS:  FOX’s MLB baseball coverage adjusted to 0.2 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC FIGHT NIGHT PRELIMS led Saturday cable at 0.29.  Discovery’s Shark Week continued with SHARKS GONE WILD at 0.24, SHARKS OF GHOST ISLAND at […]

  Note:  comparisons are to 2 weeks ago, rather than to Thanksgiving Eve. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 4.0.  In addition, the 9PM hour of DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led the day, up a tick to 0.63.   Adult Swim’s line-up performed as […]

  Several networks opted not even to try and compete with Sunday’s Olympics coverage, and the effect of the games on the shows that remained was mixed. HBO:  TRUE BLOOD didn’t miss an artery, as its craziest season ever continued to roll on with a 2.6, making it the highest-rated non-Olympics programming to air on […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.4/1.1/2.4.  Elsewhere, DYNASTY fell again to 0.1, although just on the edge of that drop.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT games were at the top of Friday cable with 1.35 (for […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]