NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’s a new low for primetime Olympic coverage, shattering the record set the night before.  The comparable night in Vancouver 2010 was a […]

Here are the weekend sports ratings for Saturday and Sunday January 14-15, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, January 16-17, […]

Here are the weekend sports ratings for Saturday and Sunday April 7-8, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, April 8-9, […]

Here are the full week sports ratings for Monday February 8 through Sunday February 14, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

Here are the full week sports ratings for Monday October 14 through Sunday October 20, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt Lake City.)  At least the afternoon adjustments gave the Games something, though–AMERICAN IDOL stayed at its awful, all-time […]

Our weekly round-up of weekend sports ratings is moving from Monday mornings to Tuesday mornings in a new and improved format.  Instead of reporting only household ratings from the 56 largest TV markets with local Nielsen meters (covering about 70% of the USA), the new Tuesday report will feature full national ratings (live+same day) for […]

  It was American Idol‘s turn to feel the Olympics pain. NBC:  See Mitch Metcalf’s SKEDBALL post for details on last night’s Sochi ratings.  After an uptick on Tuesday, Wednesday’s WINTER OLYMPICS coverage fell to 5.6, down a full point from the previous day, and also back to being below the last 3 winter games […]