July 11, 2016

SKEDBALL Weekend Sports TV Ratings: New & Improved (Update)

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Written by: Mitch Metcalf
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Our weekly round-up of weekend sports ratings is moving from Monday mornings to Tuesday mornings in a new and improved format.  Instead of reporting only household ratings from the 56 largest TV markets with local Nielsen meters (covering about 70% of the USA), the new Tuesday report will feature full national ratings (live+same day) for network and cable sporting events, including demographic detail.

UPDATE: the new Tuesday morning weekend sports report will start next week.  On Tuesday July 19 we will publish national demographic ratings for sports programming on Saturday and Sunday July 16-17.

The newly formatted report for the sports programming this past weekend (July 9-10) will be available on Thursday (July 14) this week only.  In the meantime, here is a sneak peek at the new format, looking at the same weekend last year.

Weekend Sports Sat Sun 2015 07 11


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.