The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the 18-49 sales demographics and right […]

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madness 2014 rolled out.  Each bar represents one of 67 telecasts in the playoff format, from the “First Four” games on Tuesday and […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 14 and Sunday March 15, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 1.55 rating CBS 1:00 pm Big Ten Semifinal: Purdue vs #6-Wisconsin 1.90 rating CBS 3:30 […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 7 and Sunday March 8, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.90 rating CBS 12:00 pm Syracuse at North Carolina State 1.83 rating CBS 2:00 pm […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 28 and Sunday March 1, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.91 rating CBS 12:00 pm Georgetown at St John’s 1.31 rating CBS 2:00 […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 21 and Sunday February 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.68 rating CBS 1:00 pm Florida at LSU 0.39 rating FOX 12:00 pm […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 14 and Sunday February 15, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.84 rating CBS 1:00 pm Baylor at Kansas 0.35 rating FOX 12:30 pm […]