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March 19, 2015
 

SKEDBALL: March Madness Day 2 of “First Four”

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Written by: Mitch Metcalf
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The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the 18-49 sales demographics and right in line with last year’s persons 2+ delivery in the later slot.

With these tiny appetizers served, let’s get on with the real tournament.  Check out ratings for the entire tournament from the last few years to see what kind of ratings to expect over the next few weeks.

 

NCAA Basketball Tournament TV Ratings

“First Four” Play-In Games: 2015 vs Last 2 Years

Persons 2+

Adult 18-49

Rating

Men 18-49

Rating

TUESDAY Early Game (TRU TV)
2015 Mar 17 Hampton 74 Manhattan 64 6:30p 903,000 0.29 0.49
2014 Mar 18 Albany 71 Mt St.Mary’s 64 6:30p 1,065,00 0.38 0.59
2013 Mar 19 NC A&T 73 Liberty 72 6:30p 1,040,00 0.37 0.59
TUESDAY Late Game (TRU TV) Persons 2+ A18-49 M18-49
2015 Mar 17 Ole Miss 94 BYU 90 9:24p 1,592,000 0.57 0.90
2014 Mar 18 NC State 74 Xavier 59 9:05p 1,651,000 0.57 0.92
2013 Mar 19 St Mary’s 67 Middle TN 54 9:15p 1,187,000 0.45 0.73
WEDNESDAY Early Game (TRU TV) Persons 2+ A18-49 M18-49
2015 Mar 18 Robert Morris 81 North FL 77 6:30p 1,068,000 0.33 0.54
2014 Mar 19 Cal Poly 81 Texas Southern 69 6:30p 1,065,00 0.38 0.59
2013 Mar 20 James Madison 68 LIU Brklyn 55 6:30p 1,040,00 0.37 0.59
WEDNESDAY Late Game (TRU (TV) Persons 2+ A18-49 M18-49
2015 Mar 18 Dayton 56 Boise State 55 9:15p 1,668,000 0.64 1.00
2014 Mar 19 Tennessee 78 Iowa 65 (OT) 9:05p 1,651,000 0.57 0.92
2013 Mar 20 La Salle 80 Boise State 71 9:15p 1,187,000 0.45 0.73
Note: Nielsen Live+Same Day Program Ratings for Game Portions. Pre-games, bridges and post-game portions excluded.

 




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.