January 3, 2012



The networks (well, most of them) returned from their winter holidays only to find less viewer interest than they may have hoped.
CBS:  An easy win for the night with an all-new line-up.  But 2 1/2 MEN, MIKE & MOLLY and HOW I MET YOUR MOTHER were all down from their last original airings, and 2 BROKE GIRLS and HAWAII 5-0 were only up 0.1.  

ABC:  THE BACHELOR, like many of this season’s reality franchises, returned to a significantly lower rating (down 0.5) than last year’s premiere.  The good news for the network was that CELEBRITY WIFE SWAP held Bachelor‘s audience well, scoring about what Castle does in the slot–although it was an out of time slot “preview” before the show makes its official debut tonight.
NBC:  Its “real” Monday schedule won’t debut until the night after the Super Bowl, as one of their roughly 9 zillion promos for The Voice and Smash may have told you.  Until then, they’re muddling through with 3rd place finishes for WHO’S STILL STANDING and ROCK CENTER, and FEAR FACTOR‘s tie for 2d at 9PM with The Bachelor‘s 2.4.  
FOX:  2 hours of HOUSE reruns kept the lights on with a 1.2.
CW:  SECRET CIRCLE reruns barely registered at a 0.3.
Tonight, like last night, NBC, CBS and ABC will air new programming while FOX and CW remain in repeats.  ABC presents the actual premiere of Celebrity Wife Swap, and precedes it, for our sins, with the debut of WORK IT, winner (for the pilot, anyway) of this season’s What Is This Show Doing On the Air? award.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."