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Whatever America is doing early in this holiday season, it’s not watching network television.
NBC: The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run, but its 1.6 rating didn’t suggest bubbling fan interest (and may prefigure an ugly score in its timeslot return tonight)–it scored better than PRIME SUSPECT, but that’s the definition of “not saying much.” Earlier in the evening, a parade of season lows: PARKS & RECREATION, THE OFFICE and WHITNEY all tied their lows, while the “winner” was COMMUNITY, a whopping 0.1 above its low for its last pre (permanent?) vanishing episode.
CBS: BIG BANG THEORY was just above its season low, while RULES OF ENGAGEMENT narrowly set a new one. Initial numbers have strong results for PERSON OF INTEREST and THE MENTALIST, but CBS in Pittsburgh aired the Steelers vs Browns game, so those numbers are due to come down.
FOX: The FOX affiliate in Cleveland had the other end of the NFL game, so these numbers are probably high as well. That won’t be good news for FOX, since even with the NFL boost, right now X FACTOR is at a season low and BONES is only 0.1 above its own low.
ABC: WIPEOUT‘s season premiere at 1.9 was 20% below last season’s average. After that, AMERICA’S FUNNIEST HOME VIDEOS and THE GREAT BIG AMERICAN AUCTION specials were nothing of the sort, with lousy 1.9 and 1.4 numbers respectively.
CW: Gone fishin till January.
Tonight, as noted above, the question is how GRIMM will fare in its return to timeslot, against atypical competition: CBS and FOX are airing holiday specials and reruns.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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