April 12, 2012


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Written by: Mitch Salem

>Don't trust the premiere rating.

ABC: If DON'T TRUST THE B– IN APT 23 can continue to retain 70% of its MODERN FAMILY lead-in, it'll be a comfortable win. Now that its premiere marketing blitz is over, we'll find out in the next week or 2 whether it can. FAMILY, SUBURGATORY and THE MIDDLE all hit new lows, and FAMILY's was by a startling 0.4 margin. (It's probably not a coincidence that all were returning after several weeks of reruns.). A REVENGE recap hour did an OK 1.6.

NBC; Add BEST FRIENDS FOREVER to NBC's ever-growing junkpile, as it fell to a terrible 0.9 in its 2d week. OFF THEIR ROCKERS was down too, but to a relatively robust 1.6. ROCK CENTER was practically invisible at 0.6, and a new SVU could no better than tie the REVENGE recap at 10PM.

CBS: SURVIVOR and CSI hit new regular broadcast all-time lows, at 2.6 and 2.3 respectively. CRIMINAL MINDS managed to hold steady at 9PM.

FOX: AMERICAN IDOL gave the network a big victory for the night–even though its preliminary 4.9 tied its season low, that almost doubled the closest competing network.

CW: An AMERICA'S NEXT TOP MODEL rerun almost tied the new episode that followed it, with 0.4/0.5 ratings.

Two items of particular interest on tonight's schedule. ABC airs the 2d episode of SCANDAL, which can't afford to slip much from the premiere. And CBS experiments with a 4-sitcom Thursday, featuring 2 BROKE GIRLS at 9:30. It's not a full-out test, since only RULES OF ENGAGEMENT will be a new episode, but it'll be interesting to see how the shows do against new GREY'S and OFFICE episodes tonight.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."