WEEKEND STUDIO ESTIMATES MAY 6-8: Thor and Fast Five Carry the Weekend

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>Thor opens solidly but not enough to push the weekend past Iron Man 2’s torrid pace last year.

Based on Friday and Saturday actual numbers and studio estimates for Sunday, Thor opened with $66.0 million, averaging a very good $16,700 per theater at 3,955 theaters.  Jumping the Broom opened with $13.7 million, playing on 2,035 theaters and averaging $6,700.  Something Borrowed opened with $13.2 million, averaging $4,500 per theater at 2,904 theaters.    

May 6-8, 2011                       Wknd     vs     Showbuzz
(millions)                         Studio   Last    Domestic
                                    Proj.   Wknd     Final*
Thor                      (Par)     $66               $190
Fast Five                 (Uni)     $32.5   -62%      $212
Something Borrowed         (WB)     $13.2             $ 32
Jumping the Broom        (Sony)     $13.7             $ 35
Rio                       (Fox)     $ 8.2   -45%      $138
Water for Elephants       (Fox)     $ 5.6   -40%      $ 56
Madea’s Big Happy Family   (LG)     $ 3.9   -60%      $ 54
Prom                      (Dis)     $ 2.4   -49%      $ 12
Soul Surfer              (Sony)     $ 2.1   -38%      $ 41
Hoodwinked Too!         (Weins)     $ 1.9   -54%      $  9

Note: The table above summarizes the weekend as of Sunday.  The first column (on which the table is sorted) displays the “studio projection” for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday).  The second column is the percent decline from the prior weekend.  The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film’s complete run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade. 
 
 
Early International View

So far, Thor has grossed $133 million overseas, while Fast Five is at $111 million total.  (Note: international numbers will be updated and tallied late Monday or early Tuesday.)
 


Total Weekend Volume

The Top 12 Films this weekend are looking like $152 million total, down 11% from last year but up 15% from the average for this weekend the last four years.  The year-to-date numbers will be updated tomorrow when the official weekend numbers are in. 

Top 12 Films: First Full Weekend of May
   (millions)
     Volume
2011  $152  (+15% vs 2007-10 average; -11% vs 2010) 

2007-10
Avg   $132 
            Movies Opening That Weekend
2010  $171  Iron Man 2 $128, Babies $2
2009  $143  Star Trek $75, Next Day Air $4
2008  $118  What Happens in Vegas $20, Speed Racer $18
2007  $ 96  28 Weeks Later $10, Georgia Rule $7, Delta Farce $3