OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half the normal big-studio amount) is a big help.  The key:  minimal expensive TV advertising.  […]

Weekend #8 of 2015 is looking like $119 million for the top 12 films this weekend (Friday-Sunday), another weekend well above the normal volume for this weekend (see track below). Opening at around 2,600 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), Hot Tub Time Machine 2 from […]

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M.  Things were no better overseas, where the film opened at $1.6M in 19 markets.  Despite these numbers, The Invitation may still […]

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M figure is accurate, its $12.3M US weekend won’t get it anywhere near recoupment of its worldwide marketing expenses.  Things are […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is now -1% below last year and now +1% above the average for this point the past four years ($5.137 billion).  Over the same period, Hollywood films have grossed almost $13.5 billion worldwide […]

  THE DARK KNIGHT RISES (Warners) had a solid Saturday and no trouble at all beating the new competition in its 3d weekend of release.  According to preliminary numbers at Deadline, Rises should have a $36.2M weekend, a 42% decline from last weekend that’s slightly better than the 43% Weekend 3 drop for The Dark […]

  Pixar is still Pixar, but the Disney Animation division of the studio (also headed by John Lasseter) is proving that it’s a formidable creator of animated features as well, following Frozen with the smashingly imaginative ZOOTOPIA (Disney).  Based on preliminary numbers at Deadline, Zootopia had a $18M Friday (including $1.7M from Thursday night), and […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is still +4% above last year and still +5% above the average for this point the past four years ($6.905 billion).  Over the same period, Hollywood films have grossed $18.3 billion worldwide when we add […]