OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it compares badly with Despicable 2 as well, since that title earned $83.5M over its first weekend after having already banked $59.6M […]

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2020 film slates by studios (films entering wide release in the 2020 calendar year). BOX OFFICE. Looking at North American box office, 2020 is now -2% below last year’s comparable span (7 points worse than last week) and -17% below this point averaged over the […]

>The holiday film season is upon us.  Based on Wednesday numbers, Twilight Breaking Dawn Part 1 should hold on to the #1 spot this weekend despite an anticipated precipitous drop, followed closely by The Muppets.  The other kid-friendly openers, Arthur Christmas and Hugo, are fighting over table scraps.  The weekend is shaping up to be […]

Based on Friday’s and Saturday’s grosses, weekend #24 of 2014 now looks like $184 million for the top 12 films Friday-Sunday, still 20% above the norm for this weekend but now -7% below the same weekend last year.   Opening at 3,306 theaters, 22 Jump Street from Sony grossed $25.2 million Friday and $18.8 million Saturday, […]

  OPENINGS:  Early January is a potent slot for horror movies, and M3GAN (Blumhouse/Universal) kicked off the year with a strong $30.2M, essentially the same as last year’s $30M for the rebooted Scream, despite all the franchise value of the latter (Scream also had the advantage of opening over the month’s holiday weekend).  M3gan has […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now down -2% from last year and now +2% above the average for this point the past four years ($7.598 billion).  Over the same period, Hollywood films have grossed […]