> While ABC was away, the other networks did play (a little). FOX: The network seized the opportunity afforded by ABC’s all-repeat night to launch the last new series of the “fall” season, I HATE MY TEENAGE DAUGHTER. The result was a 2.8 that was both far more than the show deserves and unlikely to […]
> The night before Thanksgiving has an odd balance: viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original programming on a night that often sees season-low ratings. ABC: The Alphabet was both the main recipient and victim of the odd […]
> It was ABC’s turn for some post-preemption malaise. ABC: The network’s Wednesday schedule returned from its CMA Awards break to drops across the board. The 2 new shows were hit hardest, as SUBURGATORY dipped 0.3 and REVENGE 0.4. Neither of the declines were anything to worry about (Revenge still tied for 1st place in […]
> A seemingly atypical night turned out to be fairly typical after all. ABC: The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s ceremony (and up in every half-hour from the night’s usual line-up except for MODERN FAMILY‘s […]
A steady but little-watched night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]