THE ROYALS:  Sunday 10PM on E! THE ROYALS has been, if not much else, an effective demonstration of branding by E!.  Its first scripted series, recounting the antics of a fictional British royal family, fit in well with the network’s more established business of depicting the antics of the emptily wealthy in an unscripted […]

  GREAT NEWS:  Tuesday 9PM on NBC – If Nothing Else Is On… NBC’s latest disposable sitcom GREAT NEWS hails from the House of Tina Fey, who serves as one of its Executive Producers.  Series creator Tracey Wigfield was a writer/producer on 30 Rock, and Great News, which is set behind-the-scenes at a local TV […]

  FAMILY TOOLS –  Wednesday 8:30PM on ABC – Change the Channel   J.K. Simmons is one of our national character actor treasures, but he tests the bounds of our willingness to follow him anywhere with FAMILY TOOLS, which is getting a last-minute run starting tonight. Tools is sitcom with a capital “sit.”  The rollicking […]

  The idea of planting Mary, Queen of Scots in the middle of the CW line-up, a 16th century monarch among the network’s assortment of wisecracking vampires, werewolves, demons and other supernatural creatures, seemed half-crazy when the network picked up REIGN last fall, but the series has built strongly through the course of the season […]

  The world of television may have undergone a revolution over the past decade, but it hasn’t hit the continent of late-night network talk shows, which have introduced variations from their 1950s-era formats, but little meaningful change.  There is, every time, the (middle-aged white) guy who does a topical monologue, the desk (or pre-taped) piece, […]

The NCAA TOURNAMENT had a good start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A MILLION LITTLE THINGS:  Wednesday 10PM on ABC ABC’s A MILLION LITTLE THINGS is about as ambitious as broadcast TV intends to get this season, which in this case means This Is Us by way of The Big Chill.  As in the latter, the show revolves around a group of old friends, Eddie (David […]

> Amid multiplying online reports, spearheaded by New York Magazine’s Vulture site, that Paramount’s SUPER 8 is tracking for a very soft opening this weekend at the box-office, the studio has decided to launch a “secret” (by which I mean “highly publicized“) pre-opening day:  the movie will now screen on Thursday in about 325 theaters […]