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EARLY WEEKEND BOX OFFICE: “Bad Grandpa” Holds Well For Easy Win

  Considering its genre and target audience, BAD GRANDPA (Paramount) did very well in its second day, according to preliminary numbers at Deadline, slipping just 4% to $12M.  By comparison, the three Jackass movies went d...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/9/14

  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that num...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/1/13

  Studio honesty is rare enough to be worth noting when it appears:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could easily have juiced its Sunday estimate to claim the #2 second weekend of all time today, but instead i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/20/13

  OPENINGS:  There was nothing supernatural about the blah $17M opening for CARRIE (Screen Gems/Sony/MGM), on the low end of Halloween horror openings, and with Bad Grandpa targeting a similar audience next weekend, there...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/19/14

  OPENINGS:  After a 15% Saturday bump to $16.7M, RIDE ALONG (Universal) seems assured of beating Cloverfield‘s $46.1M record for the 4-day Martin Luther King Day weekend (Ride Along is reporting $41.2M for Fri-Sun,...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/27/13

  OPENINGS:  BAD GRANDPA (Paramount) romped to 1st place at the multiplexes this weekend with $32M, but perhaps more notably, it also made $8.4M in just 16 overseas territories.  That’s the same level as Jackass 3D...
by Mitch Salem
 
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