Considering its genre and target audience, BAD GRANDPA (Paramount) did very well in its second day, according to preliminary numbers at Deadline, slipping just 4% to $12M. By comparison, the three Jackass movies went down 20%/14%/24% on their first Saturdays, suggesting strong word of mouth and possibly a longer stay in theatres than one would have expected for Grandpa. With that kind of hold, Grandpa might reach $32M for the weekend.
THE COUNSELOR (20th), with its older-skewing audience, would expect a better Day 2 hold, but it reportedly dropped 3% on Saturday to $3.1M and a probable $8.5M weekend, barely registering a pulse.
12 YEARS A SLAVE (Fox Searchlight) had a very strong Saturday, up 38% from Friday (that was about the same way it performed last week, rising 39% on Saturday). That could boost its weekend total to $2.3M and its per-theatre average to $18K or so (Searchlight might claim $20K, at least until final numbers are in on Monday), still less than extraordinary.
GRAVITY (Warners) and CAPTAIN PHILLIPS (Sony) are still on track for weekends of $20M and $12M respectively, and the other holdovers are also in line with their Friday expectations.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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