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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.16.2020

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.5.2020

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: Th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.29.2019

  OPENINGS:  LITTLE WOMEN (Columbia/Sony) had a solid start with $16.5M over the 3-day weekend ($29M since Wednesday).  The next week will be particularly difficult to predict because of the midweek holiday, after which ...
by Mitch Salem
 
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