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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/15/16

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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