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Broadcast Weekly & Season Averages: 4th of July Blues

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bi...
by Mitch Metcalf
 
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Reviews

THE SKED SEASON PREMIERE REVIEW: “Once Upon A Time”

  ONCE UPON A TIME:  Sunday 8PM on ABC WHERE WE WERE:  Watching a season finale that looked like it could end the series, as Emma Swan (Jennifer Morrison), AKA the daughter of Snow White/Mary Margaret Blanchard (Ginnifer...
by Mitch Salem
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Malibu Country”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

THE SKED’S SUNDAY NETWORK SCORECARD – 3/17/13

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the num...
by Mitch Salem
 
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Articles

Weekly and Season to Date Network Ratings — ABC Will Win the Week Ending Sunday

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC wins the week, thanks mostly to the Billboard Music Awards, which is up 30% over the 2012 versio...
by Mitch Metcalf
 
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Articles

The Sked: SATURDAY Ratings 11.8.2014

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ s...
by Mitch Metcalf
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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Articles

THE SKED’S PILOT + 1 REVIEW: “Missing”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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Articles

THE SKED FALL TRAILER REVIEW: ABC’s “The Neighbors”

    THE NEIGHBORS:  Wednesday 9:30PM on ABC   WHAT IT’S SAYING:  You know how Tessa on Suburgatory thinks her neighbors are all, like, weird?  These neighbors are weird.
by Mitch Salem
 
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Articles

The Sked: WEDNESDAY RATINGS June 13

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (...
by Mitch Metcalf
 
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Articles

The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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Articles

The Sked: Tuesday Week Three — Audience Ennui

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night las...
by Mitch Metcalf
 
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Reviews

THE SKED FALL FINALE REVIEW: “Nashville”

  ABC’s NASHVILLE has reached the midpoint of its season as one of the better dramas on network television, and also one of the more frustrating.  Particularly galling is that it seems to falter worst at the things ...
by Mitch Salem
 
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Pilot Reports

PREMIERING TONIGHT: “How To Live With Your Parents (For the Rest of Your Life)” PILOT REVIEW

    HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE):  Wednesday 9:30PM on ABC –  Change the Channel There isn’t much to be said for the exhaustively titled midseason comedy HOW TO LIVE WITH YOU...
by Mitch Salem
 
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Articles

WORLD CUP SKEDBALL — Day 7

Day 7 of the World Cup (Wednesday) turned in mediocre ratings on ESPN by 2014 standards (2.3 to 3.2 million viewers for the three matches, on the bottom half of the ranking chart).  But the 2:30 and 5:30 matches yesterday woul...
by Mitch Metcalf
 
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