About Time Friday box office

BEHIND THE FRIDAY BOX OFFICE – 11/1/13

OPENINGS: Stop me if you’ve heard this before: an expensive action-adventure will need to overperform internationally in order to get past its red ink. With Thor 2 opening in just a week, ENDER’S GAME (...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: Thor’s Mighty Hammer

It was foretold by the gods of Marvel that THOR: THE DARK WORLD (Disney) would rule this weekend, and preliminary numbers at Deadline confirm that it will, with a $31M Friday (including $7.1M from Thursday night). That...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 11/8/13

OPENINGS: The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to ...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 11/1/13

EARLY FRIDAY BOX OFFICE: Thor’s Mighty Hammer

BEHIND THE FRIDAY BOX OFFICE – 11/8/13

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