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BEHIND THE FRIDAY BOX OFFICE – 12/20/13

  OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) eked out a Friday victory over The Hobbit, $8.7M to $8.6M, but Hobbit will likely take the weekend fairly easily, with perhaps $30M  to $27M for Anchorman.  Tha...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numb...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Hobbits vs. Anchormen

  Early numbers at Deadline have ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) and THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) just about neck-and-neck at the Friday box office, both in the $8.5-9M neighborhood.  Ho...
by Mitch Salem
 
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Behind the Friday Box Office – 1/10/14

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Status Mostly Quo

  Preliminary numbers at Deadline present a Friday box office in which few titles moved more than 10% from Thursday, typical for the Christmas-to-New Year’s period.  The top 2, once again, were FROZEN (Disney) and T...
by Mitch Salem
 
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Behind the Friday Box Office – 1/3/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Hallowee...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Marked Ones” Stumbles To Start 2014

  Based on preliminary numbers at Deadline, PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) is likely to win Friday but lose the weekend.  Its $8.5M start positions it not only to come in below the wide releases of all t...
by Mitch Salem
 
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