Preliminary numbers at Deadline present a Friday box office in which few titles moved more than 10% from Thursday, typical for the Christmas-to-New Year’s period. The top 2, once again, were FROZEN (Disney) and THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM), although with the first moving up around 7% and the other declining by the same percentage, they may pull even or change places for the day, both listed for the moment at a neck-and-neck $9.8M. ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) followed with $6.8M, down 8% from Thursday.
THE WOLF OF WALL STREET (Paramount) fell into a dead heat with AMERICAN HUSTLE (Sony) for the next slot, both currently at $6.1M–which is better news for Hustle, having been in the market for a longer period of time and falling more slowly than Wolf. SAVING MR. BANKS (Disney) continues to hold extremely well, almost even with Thursday at $4.6M.
Most of the other Christmas Day newcomers are sinking. THE SECRET LIFE OF WALTER MITTY (20th) fell another 11% to $4.2M, 47 RONIN (Universal) was down 15% to $3.1M, and Justin Bieber’s BELIEVE (Open Road) plunged by 25% to $750K. GRUDGE MATCH (Warners) appeared to fare better, currently up by $100K on Friday to $2.2M.
After taking a hit on Dec. 26, A MADEA CHRISTMAS (Lionsgate) bounced part of the way back on Friday, up 9% to $2.4M. Also benefiting from the hunt for family movies was the wan WALKING WITH DINOSAURS (20th), up 12% to $2.4M.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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