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BEHIND THE FRIDAY BOXOFFICE – 6/14/13

  OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/2/12

  OPENINGS:  WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults.  It’s Walt Disney Animation’s most Pixar-ish production to ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 6/7/13

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half t...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/28/12

  The biggest boxoffice story of the weekend happened overseas:  in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (inclu...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/14/13

  OPENINGS:  42 (Warners) had no trouble taking the weekend with an estimated $27.3M.  With very limited overseas appeal, the picture isn’t likely to be a huge moneymaker (production and marketing costs will reach ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/4/12

  OPENINGS:  Both of the weekend’s big arrivals found their audiences.  WRECK-IT RALPH (Disney) had to settle for $49.1M after Saturday’s 58% bump–not that huge for an animated title–but if those ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/5/13

  OPENINGS:  Saturday will tell the tale on EVIL DEAD (TriStar/FSony/FilmDistrict).  Its $11.9M Friday was stronger than the $10.1M/10.2M starts for The Texas Chainsaw Massacre 3D and Mama earlier this year (although it...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/15/13

  OPENINGS:  No one expected THE CALL (TriStar/Sony) or THE INCREDIBLE BURT WONDERSTONE (Warners) to win this weekend.  Call, though, is overperforming, and by Sunday it should be in a position to recoup its $15M (plus m...
by Mitch Salem
 
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