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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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SHOWBUZZDAILY BEHIND THE FRIDAY BOXOFFICE – 10/26/12

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketi...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 10/7/12

  This is why studios love franchises. OPENINGS:  TAKEN 2 (20th) almost doubled its closest competition (even though that $50M weekend estimate, like all round number estimates, may come down a bit when final numbers are ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide releas...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/19/13

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 6/7/13

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half t...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/21/12

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’...
by Mitch Salem
 
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