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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/28/12

  The biggest boxoffice story of the weekend happened overseas:  in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (inclu...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/2/12

  OPENINGS:  WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults.  It’s Walt Disney Animation’s most Pixar-ish production to ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/20/12

  Holdovers saved the boxoffice this weekend. OPENINGS:  Although the studio flew to announce that a 5th installment will be opening a year from now, the weak start for PARANORMAL ACTIVITY 4 (Paramount) is a signpost to t...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/14/13

  OPENINGS:  42 (Warners) had no trouble taking the weekend with an estimated $27.3M.  With very limited overseas appeal, the picture isn’t likely to be a huge moneymaker (production and marketing costs will reach ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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SHOWBUZZDAILY BEHIND THE FRIDAY BOXOFFICE – 10/26/12

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketi...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 6/14/13

  OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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