Posts Tagged ‘behind the Friday box office’
 

 

Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 5/2/14

  OPENINGS:  The opening day of THE AMAZING SPIDER-MAN 2 (Sony) was actually a touch behind the opening day of the first Amazing ($35.2M to $35.9M).  However the earlier movie had a different trajectory, opening on the T...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 4/25/14

  This will be the last weekend without a mega-hit on top for a while. OPENINGS:  THE OTHER WOMAN (20th) will take the weekend with around $25M after a $9.3M Friday, and the potentially better news is that Diaz’s la...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 4/4/14

  OPENINGS:  The $37M Friday for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) was the highest ever in the month of April, ahead of Fast Five‘s $34.4M.  Fast Five fell 13% on Saturday to hit a $86.2M weekend, and Wi...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 3/21/14

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...
by Mitch Salem
 

 

 

BEHIND THE FRIDAY BOX OFFICE – 3/7/14

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with t...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 2/21/14

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with ...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 2/7/14

  Note:  all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS:  THE LEGO MOVIE (Warners) ...
by Mitch Salem
 

 
 

Behind the Friday Box Office – 1/31/14

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and ...
by Mitch Salem
 

 

 

Behind the Friday Box Office – 1/17/14

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Marti...
by Mitch Salem