April 26, 2014

Behind the Friday Box Office – 4/25/14


This will be the last weekend without a mega-hit on top for a while.

OPENINGS:  THE OTHER WOMAN (20th) will take the weekend with around $25M after a $9.3M Friday, and the potentially better news is that Diaz’s last hit Bad Teacher was even stronger overseas than in the US (not a sure thing in that genre:  recently Anchorman 2 made only about 25% of its worldwide box office outside the US).  If Other Woman can repeat that level of global success, it will give 20th a tidy hit.

BRICK MANSIONS (Relativity) is headed to $9-10M after $3.6M on Friday, and will need overseas success (it’s a remake of the French smash District B13, so the premise definitely has foreign appeal) if it’s to be any kind of hit.

THE QUIET ONES (Lionsgate) had a more accurate title than its studio would have liked, barely registering with $1.5M on Friday and a weekend that probably won’t reach $4M.  Lionsgate spent a fair amount on expensive network advertising for it over the past few weeks, so even though the production budget was low, this will still be a sizable ouch for the studio.

HOLDOVERS:  The battle for 2d place is going to go down to the wire this weekend.  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney/Marvel) has the early lead with $4.5M on Friday, which should give it around a $15M weekend.  That will bring its US total to nearly $225M, already $50M higher than the first Captain America, not to mention both Thors.  Overseas, the giant post-Avengers success of the subfranchise is even more notable:  Winter Soldier is already more than double the international box office of the first Captain, and ahead of the first Thor and first two Iron Men, and may pass Thor 2 this weekend.

Giving the Captain a run for his money this weekend is the comparatively puny (insert power of God joke here) HEAVEN IS FOR REAL (TriStar/Sony), which was slightly behind on Friday with $4.1M, but could shoot up with churchgoing audiences on Sunday.  (Last Sunday, which admittedly was Easter, Captain America dropped 44% from Saturday while Heaven was only down 23%.)  In any case, Heaven now looks like it will move past Son of God and God’s Not Dead as the biggest non-spectacle religious-themed movie of the year.

RIO 2 (20th/Blue Sky) was behind Brick Mansions on Friday with $3.3M, but will likely pass it with matinees this weekend.  Nevertheless, without any new family movies in the market, Rio 2 took a big 65% hit from last Friday (which was Good Friday, but still) and looks like it will only reach $125M or so in the US, 15-20% behind the first Rio.  More importantly, the movie’s international success is similarly lagging, putting a hole in the future of the franchise.

Both TRANSCENDENCE (Warners) and A HAUNTED HOUSE 2 (Open Road) collapsed from last weekend’s openings, down 74% and 76% from a week ago to a respective $1.3M/$970K.  Transcendence may edge out Haunted House $4M to $3M for the weekend and 25M to $20M in US totals, but of course Transcendence is by far the bigger bomb with a giant $200M+ cost in production and worldwide marketing–and it’s shown no strength overseas so far, either.  BEARS (Disney) held up better, down 48% from last Friday to $1.2M, but it was already at such a minimal level that a very soft $3.5M weekend and $20M US total is all it can expect.

One last milestone for FROZEN (Disney), which despite having been available on homevideo for weeks has kept selling enough tickets to reach $400M at the US box-office, only the 4th animated film in history (after Shrek 2, The Lion King and Toy Story 3) to do so.

LIMITED RELEASE:  Despite mostly rave reviews, Tom Hardy’s one-man show LOCKE (A24) is headed for a middling $22.5K weekend average at 4 NY/LA theatres.  THE RAILWAY MAN (Weinstein) expanded to 156 with a low $3K average likely for the weekend.

NEXT WEEKEND:  The only question for THE AMAZING SPIDER-MAN 2 (Sony) is how big it will be.  Comparisons with the first Amazing don’t work because that one opened on the Tuesday of July 4th week and already had $75M earned by Friday, but expectations are for $90-100M in the first 3+ days, with screening starting at 7PM on Thursday night.  No other wide release will go near Spidey, but a few limited releases will tiptoe into view, notably BELLE (Fox Searchlight) and IDA (Music Box).  There will also be a token theatrical run for the Elizabeth Banks VOD release WALK OF SHAME (Focus/Universal).


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."