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Behind the Friday Box Office – 1/10/14

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated...
by Mitch Salem
 
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Behind the Friday Box Office – 1/3/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Hallowee...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sur...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/20/13

  OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) eked out a Friday victory over The Hobbit, $8.7M to $8.6M, but Hobbit will likely take the weekend fairly easily, with perhaps $30M  to $27M for Anchorman.  Tha...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/13/13

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/6/13

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quas...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/29/13

  Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended.  Catching Fire should set a sl...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it&...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/8/13

  OPENINGS:  The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/11/13

  OPENINGS:  When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that migh...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audie...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

  OPENINGS:  PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate.  That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators.  The number ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/30/13

  OPENINGS:  The $8.9M start for ONE DIRECTION: THIS IS US (TriStar/Sony), which includes $2.7M from Thursday night, was behind only the Justin Bieber concert movie ($12.4M) among recent debuts in its genre, surpassing ef...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares...
by Mitch Salem
 
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