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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

  OPENINGS:  PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate.  That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators.  The number ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed ear...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursd...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audie...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Last Jedi” Conquers The Cosmos, “Ferdinand” Meek, “Shape of Water” Expands

  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) was expected to be gigantic, but not quite as huge as 2015’s The Force Awakens, which benefited from a decade of pent-up expectations.  That’s exactly where itR...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lego Movie 2” Cracks, “What Men Want” & “Cold Pursuit” OK

  THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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Behind the Friday Box Office – 8/15/14

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/11/13

  OPENINGS:  When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that migh...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Black Panther” Stays Superpowered, “Game Night” OK, “Annihilation” Perishes

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ ...
by Mitch Salem
 
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Behind the Friday Box Office – 1/2/15

  Hollywood’s very successful holiday season rolled into the first Friday of 2015, and the fun should continue today, until end-of-break factors kick in on Sunday, when for the first day in nearly 2 weeks numbers wil...
by Mitch Salem
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at...
by Mitch Salem
 
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Behind the Friday Box Office – 10/10/14

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new...
by Mitch Salem
 
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