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Behind the Friday Box Office – 9/19/14

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to f...
by Mitch Salem
 
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Behind the Friday Box Office – 7/25/14

  OPENINGS:  Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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Behind the Friday Box Office – 6/20/14

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach T...
by Mitch Salem
 
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Friday Box Office: “Dunkirk” Victorious, “Girls Trip” Strong, “Valerian” Crashes

  There’s a reason why Christopher Nolan may be, along with James Cameron, the last filmmaker who can truly demand blank checks from Hollywood.  His WWII recreation DUNKIRK (Warners), devoid of name stars (apologies...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ocean’s 8″” Solid, “Hereditary” Mildly Shivery, “Hotel Artemis” Condemned

  OCEAN’S EIGHT (Village Roadshow/Warners) wasn’t expected to be a blockbuster, and its reported production budget of $70M was in keeping with that, although the A-level Warners marketing campaign will raise th...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...
by Mitch Salem
 
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Behind the Friday Box Office – 1/10/14

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Shazam” Solid, “Pet Sematary” OK, “Best of Enemies” Soft, “Dumbo” Crashes

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thurs...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

  OPENINGS:  PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate.  That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators.  The number ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jurassic World: Fallen Kingdom” Big But Down, “Incredibles 2″” Drops, “Neighbor” Expands

  JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) finally arrived in the US with a $58.4M opening day ($15.3M from Thursday night), according to preliminary numbers at Deadline.  If Fallen Kingdom follo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Halloween” Bloodthirsty, “The Hate U Give” Soft, “A Star Is Born” Stays Strong

  A piece of beloved genre IP that gets rave reviews is hard to beat, and the newest iteration of HALLOWEEN (Blumhouse/Miramax/Universal) is headed toward a huge opening.  Preliminary numbers at Deadline put Friday at $33...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at...
by Mitch Salem
 
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