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Behind the US/Worldwide Weekend Box Office – 5.15.2022

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become mur...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.8.2022

  OPENINGS:  After an interruption for The Batman, the MCU resumed its place at the top of popular culture with the arrival of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS (Marvel/Disney), which launched within the industr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.2.2022

  OPENINGS:  With the latest MCU extravaganza waiting in the wings, Hollywood studios kept their wares out of the market, and the only arrival was the latest Liam Neeson vehicle (incredibly, he’s had 6 films in rele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.24.2022

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.10.2022

  OPENINGS:  The first Sonic the Hedgehog had the final pre-pandemic smash opening in 2020 before theaters started to close, with $58M for its 3-day weekend ($70M for the full Presidents Day holiday).  Now SONIC THE HEDG...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.20.2022

  OPENINGS:  There’s some inconsistency in the way the weekend numbers for JUJUTSU KEISEN 0 (Crunchyroll) are being reported, with some outlets using the $17.7M figure that includes pre-Friday shows, and others usin...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.13.2022

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.6.2022

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.30.2022

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.16.2022

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reporte...
by Mitch Salem
 
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