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Behind the US/Worldwide Weekend Box Office – 9/14/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) hit in a big way with an unexpected $24.5M start.  That’s not quite the equal of 2009’s Obsessed ($28.6M), but it’s close enough.  And while Obsessed had to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/15/15

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movieR...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.8.2020

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/22/15

  OPENINGS:  INSURGENT (Summit/Lionsgate) had a stronger Saturday hold than Divergent (down 7% instead of 13%), and based on that, Liosgate is also claiming a stronger Sunday hold (down 35% instead of 40%).  That gives I...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Shazam” Solid, “Pet Sematary” OK, “Best of Enemies” Soft, “Dumbo” Crashes

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thurs...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.11.2020

  OPENINGS:  We had a new wide release this weekend, and THE WAR WITH GRANDPA (101) managed a win over the weary Tenet with $3.6M.  That’s certainly not a number that would make anyone feel good in non-pandemic tim...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.7.2021

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend fe...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.29.2020

  OPENINGS:  Under the current circumstances, the 5-day $17M opening ($9.7M Friday-Sunday) for THE CROODS: A NEW AGE (DreamWorks Animation/Universal) counts as a win, with comparisons to the original Croods or any other T...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 1.2.2022

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The Janu...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.15.2020

  OPENINGS:  FREAKY (Blumhouse/Universal) led the weekend at $3.7M.  It was the third consecutive weekend that a Universal-branded film opened at #1 (aided by the studio’s deal with AMC that allows its films to hit...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.29.2019

  OPENINGS:  ABOMINABLE (Pearl/DreamWorks/Universal) seized a weekend on the calendar that had a dearth of new children’s movies (and with 2 weeks until The Addams Family opens), and pushed it to a fair $20.9M openi...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/23/14

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M ...
by Mitch Salem
 
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Behind the Friday Box Office: 3/28/14

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The da...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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