Posts Tagged ‘demographics’
 

 

The Sked: TV Ratings Terms Demystified

> Ever wondered how the fast national ratings are calculated?  Or how DVR recording is counted in the ratings you see each day?  Do you know the difference between a PUT and a NAD?  Check out the updated Sho...
by Mitch Salem
 

 

 

A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although...
by Mitch Metcalf
 

 
 

The Sked: The Skinny on the Nation’s TV Markets

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as De...
by Mitch Salem
 

 

 

Summer Olympic Ratings Trends by Generation: 18-34 Dissatisfaction

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, prov...
by Mitch Metcalf
 

 
 

The Sked: Factoids from Nielsen’s “Universe Estimates”

> This season there are 289.7 million viewers living in 114.7 million TV households in the United States, as estimated by Nielsen.  If you believe these yearly estimates (and you must if you want to trust the ratings each ...
by Mitch Metcalf
 

 

 

The Sked: Time Zones & Their Impact on Ratings and Programming

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, ...
by Mitch Metcalf
 

 
 

AUDIENCE MAP: How Sunday Viewers Get Divided

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups ar...
by Mitch Metcalf