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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE- 4/27/12

> Despite all Universal‘s efforts to imprint audiences with the idea that THE FIVE-YEAR ENGAGEMENT is some kind of quasi-sequel to Bridesmaids (it’s not), preliminary numbers at Deadline show the movie to be underpe...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Evil Dead” Possesses Ticket Buyers

  Preliminary numbers at Deadline have the remake of EVIL DEAD (TriStar/Sony/FilmDistrict) on track for a solid weekend win, with $11.5M on Thursday night/Friday and a probable front-loaded weekend in the mid $20Ms.  That...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/28/12

  OPENINGS:  LES MISERABLES (Universal) fell behind DJANGO UNCHAINED (Weinstein/Sony) for the first time on Friday, because Les Miz was up only 3% from Thursday, while Django rose more impressively by 17%.  Both should ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/2/12

  OPENINGS:  WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults.  It’s Walt Disney Animation’s most Pixar-ish production to ...
by Mitch Salem
 
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