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Behind the Friday Box Office – 1/17/14

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Marti...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/24/13

  OPENINGS:  We noted here yesterday that if THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could just hold on as well on its first Saturday as The Hunger Games had, a $160M weekend was within its grasp.  That’s exact...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it&...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/8/13

  OPENINGS:  The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/3/13

  OPENINGS:  There are still several days before THOR: THE DARK WORLD (Disney) reaches these shores, and it hasn’t opened yet in other major countries like China or Japan, but it’s already looking like a block...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/1/13

  OPENINGS:  Stop me if you’ve heard this before:  an expensive action-adventure will need to overperform internationally in order to get past its red ink.  With Thor 2 opening in just a week, ENDER’S GAME (...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: “Bad Grandpa” Holds Well For Easy Win

  Considering its genre and target audience, BAD GRANDPA (Paramount) did very well in its second day, according to preliminary numbers at Deadline, slipping just 4% to $12M.  By comparison, the three Jackass movies went d...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/20/13

  OPENINGS:  There was nothing supernatural about the blah $17M opening for CARRIE (Screen Gems/Sony/MGM), on the low end of Halloween horror openings, and with Bad Grandpa targeting a similar audience next weekend, there...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/18/13

  OPENINGS:  When Paramount pushed the next Paranormal Activity to 2014, it seemed to give CARRIE (Screen Gems/Sony/MGM) an open field to own the Halloween movie season.  But audiences weren’t interested, and Carri...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE – 10/18/13

  It’s not much of a surprise at this point that GRAVITY (Warners) continues to run rings around its competition.  Based on preliminary numbers at Deadline, the blockbuster will easily win its third consecutive week...
by Mitch Salem
 
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