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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...
by Mitch Salem
 
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UPDATED: THURSDAY BOXOFFICE: Emptier Chairs At Emptier Tables For Les Miz

  NOTE:  THIS POST HAS BEEN UPDATED THROUGHOUT TO REFLECT OFFICIAL STUDIO ESTIMATES FOR THURSDAY. As is customary during Christmas-New Year’s week, the majority of the holiday movies stayed fairly stable on Thursday...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 1/12/13

  According to preliminary numbers at Deadline, ZERO DARK THIRTY (Sony) didn’t have a tremendous Saturday bump at the boxoffice, just about 5%, but it was still far and away the biggest picture of the weekend, with a...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...
by Mitch Salem
 
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UPDATED: CHRISTMAS BOXOFFICE: Can You Hear the People Sing?

NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is proj...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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WEDNESDAY BOXOFFICE: Look Down!

  Twas the day after Christmas, and all through the multiplex, theater owners were startled to see a lot more empty seats than they had the day before.  Normally the boxoffice is basically stable on the day following Chri...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Increases, But Not For All

  Based on preliminary numbers at Deadline, the boxoffice generally showed an uptick from Thursday, which was at it should be for the last Friday of the year.  (In 2007, the last time Christmas fell on a Tuesday, Friday w...
by Mitch Salem
 
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HOBBITWATCH: A Sort-Of Midnight Record

  The cash has started pouring in for THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM).  In 3100 theatres, the film earned $13M in midnight screenings last night.  That was considerably higher than the $8M earned by the m...
by Mitch Salem
 
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