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UPDATED: Behind the Weekend US/Worldwide Box Office – 2/8/15

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notche...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/15/15

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movieR...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/22/15

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggres...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/30/14

  Last year’s Thanksgiving weekend was the biggest ever, thanks to the combo of Catching Fire and Frozen, and while plenty of tickets were sold over the past few days, this year didn’t come close. OPENINGS:  T...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/21/14

  Although we’re still a few days away from December 25, the holiday movie rush is upon us, which should mean an unusually strong Sunday that will lead into 2 solid weeks of weekday numbers that look more like weeken...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/11/15

  OPENINGS:  TAKEN 3 (Europa/20th) had a very decent 5% Saturday bump (so much for the movie’s quality affecting word of mouth), and is currently claiming a $40.4M weekend, which would make it the #2 January opening...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/18/15

  A strong Saturday lifted everything at the multiplex. OPENINGS:  Obviously AMERICAN SNIPER (Warners/Village Roadshow) wouldn’t be what it is without Clint Eastwood and Bradley Cooper, but the contributions of the ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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