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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 8/26/12

  The yummiest weekend of the year for right-wing propagandists. OPENINGS:  2016:  OBAMA’S AMERICA (Rocky Mountain) drew its core audience to the tune of $6.2M, which gave it a return in the same neighborhood as re...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/28/12

  The biggest boxoffice story of the weekend happened overseas:  in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (inclu...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

  OPENINGS:  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%.  However, it’s also on tra...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 6/9/13

  OPENINGS:  Not to throw any cold water on the extremely impressive performance of THE PURGE (Universal), but it’s unlikely that the thriller will slip only 12% on Sunday, as Universal is forecasting, when the next...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/30/12

  OPENINGS:  DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the ha...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 8/12/12

  OPENINGS:  THE BOURNE LEGACY (Universal) is holding on to its $40M opening by its fingernails, with just $265K to spare.  (We’ll find out tomorrow if that holds up.)   Bourne is an unusual action franchise that...
by Mitch Salem
 
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SUMMER BOXOFFICE BEGINS: “Iron Man 3” Starts Its Foreign Campaign

  You might think we’re still a week away from the beginning of the summer movie season, but if you were overseas, you’d be wrong.  IRON MAN 3 (Disney) has already started its run in a dozen foreign territorie...
by Mitch Salem
 
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Current Release

THE SHOWBUZZDAILY REVIEW: “G.I. Joe: Retaliation”

  G.I. JOE: RETALIATION:  Not Even For Free – Endlessly Dumb Exercise In Boom-Boom Action There’s a difference between making a movie for 11-year old boys and having a script that seems to have been written by...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/7/13

  OPENINGS:  EVIL DEAD (TriStar/Sony/FilmDistrict) took the weekend with $26M, and even though, based on Sunday results for other recent horror movies, that number may drop a bit with final figures tomorrow, it should en...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/5/13

  OPENINGS:  Here’s the really remarkable thing about this weekend’s haul for IRON MAN 3 (Disney).  It’s not the $175.3M opening in the US, even though that’s the 2d highest start in US history...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9...
by Mitch Salem
 
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