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EARLY FRIDAY BOX OFFICE: Thor’s Mighty Hammer

  It was foretold by the gods of Marvel that THOR: THE DARK WORLD (Disney) would rule this weekend, and preliminary numbers at Deadline confirm that it will, with a $31M Friday (including $7.1M from Thursday night).  That...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/8/13

  OPENINGS:  The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it&...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/22/13

  OPENINGS:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) came up from initial Friday estimates to $70.5M, the 7th highest single day box office in US history (behind the final Harry Potter, The Avengers, The Dark Knight, ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/24/13

  OPENINGS:  We noted here yesterday that if THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could just hold on as well on its first Saturday as The Hunger Games had, a $160M weekend was within its grasp.  That’s exact...
by Mitch Salem
 
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