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UPDATED: PRE-THANKSGIVING BOXOFFICE REPORT – 11/21/12

  UPDATE:  More refined Wednesday numbers are in via The Hollywood Reporter, and the major difference from the numbers below was for SILVER LININGS NOTEBOOK, which made $656K rather than $550K. still off the pace of last ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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WEDNESDAY BOXOFFICE: Look Down!

  Twas the day after Christmas, and all through the multiplex, theater owners were startled to see a lot more empty seats than they had the day before.  Normally the boxoffice is basically stable on the day following Chri...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/20/13

  OPENINGS:  MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend.  BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their ol...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 1/12/13

  According to preliminary numbers at Deadline, ZERO DARK THIRTY (Sony) didn’t have a tremendous Saturday bump at the boxoffice, just about 5%, but it was still far and away the biggest picture of the weekend, with a...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Increases, But Not For All

  Based on preliminary numbers at Deadline, the boxoffice generally showed an uptick from Thursday, which was at it should be for the last Friday of the year.  (In 2007, the last time Christmas fell on a Tuesday, Friday w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/30/12

  OPENINGS:  DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of th...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...
by Mitch Salem
 
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