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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Think Too” OK, “Jersey Boys” Off-Key

  This is going to be a soft weekend at the box office, since studios are largely saying out of the way of next week’s Transformers behemoth.  Based on preliminary numbers at Deadline and elsewhere, THINK LIKE ...
by Mitch Salem
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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Behind the Friday Box Office – 6/20/14

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “22”” Jumps High, “Dragon” A Bit Lower

  22 JUMP STREET (Sony/Columbia) is having the start merited by a sequel to a huge hit that’s getting ecstatic reviews in its own right.  Based on preliminary numbers at Dateline and elsewhere, it had a $23-24M open...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Faultless “Stars” Halts “Edge of Tomorrow”

  THE FAULT IN OUR STARS (20th) ran away with Friday’s box office, demonstrating the hunger out there for movies that aren’t centered on special effects extravaganzas.  Based on preliminary numbers at Deadline...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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Behind the Friday Box Office – 7/4/14

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursda...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: More Duds Than Sparklers As “Transformers” Dominates July 4th

  As holidays go, the 4th of July isn’t a bright one for moviegoing, and when it falls on a Friday, the result is a weekend no better than usual (the days before and after compensate for the holiday itself).  That h...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 
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