June 14, 2014

EARLY FRIDAY BOX OFFICE: “22”” Jumps High, “Dragon” A Bit Lower


22 JUMP STREET (Sony/Columbia) is having the start merited by a sequel to a huge hit that’s getting ecstatic reviews in its own right.  Based on preliminary numbers at Dateline and elsewhere, it had a $23-24M opening day (that includes $5.5M from Thursday night).  That’s considerably better than the $19.6M start for Neighbors, which ran its weekend up to $49M, and the $20.6M Friday for Ted ($54.4M weekend), and far beyond the $13.2M opening day for 21 Jump Street.  22 should go over $60M for the weekend, maybe as high as $62M.  21 Jump Street made only 31% of its total box office overseas, and the sequel should do considerably better there as well.

HOW TO TRAIN YOUR DRAGON 2 (DreamWorks Animation/20th) had a very solid $18M opening day (including $2M from Thursday night), much better than the $12.1M first day for the original Dragon, but also likely to be more front-loaded (Dragon climbed an impressive 45% on Saturday and totaled $43.7M over the weekend).  If it follows the pattern of high-profile animated sequels like Monsters University (down 6% on Saturday) and Toy Story 3 (down 10%), it may only get to $48M or so for the weekend–on the other hand, just a few weeks ago, Maleficent, with a similar $24.3M opening day and a 6% Saturday bump, reached $69.4M for its opening weekend.  Dragon is likely to be somewhere in between, settling in the low $50Ms, making it a win but not a blockbuster.

THE FAULT IN OUR STARS (20th) of course took a giant hit compared to its enormously front-loaded opening day, down to $6.5M from $26.1M.  Nevertheless, it should top $20M for the weekend, and ultimately get to $120M in the US, a superb result for such a low-cost project.  Last weekend’s other opening EDGE OF TOMORROW (Warners) dropped about 58% Friday-to-Friday for $4.5M.  That should moderate as the weekend goes on, but it’s still going to drop close to 50% for $15M, an average hold that needed to be far better for it to have any chance of keeping a toehold in the market.  Still to come:  Edge‘s week 2 foreign numbers, especially in China, where Godzilla is reportedly living up to its title.

MALEFICENT (Disney) had a $6M day, down about 40% from last Friday, putting it in line for a $20M weekend.  That’s better than expected, considering the direct competition it faces from Dragon 2.

X-MEN: DAYS OF FUTURE PAST (20th) fell about 45% from last Friday to $2.5M, and on Saturday it should become the first summer movie to top $200M at the US box office.  GODZILLA (Warners) dropped 50% to around $900K, and it will either just hit or just miss $200M by the end of its run, depending on how much Warners cares about reaching that mark.

A MILLION WAYS TO DIE IN THE WEST (Universal) plunged another disastrous 60% to $900K, heading for a $3.5M weekend, and NEIGHBORS (Universal) lost about one-third of its theatres and fell 50% to $800K and a $2.5M weekend.  CHEF (Open Road) had a terrific hold, down just 20% from last Friday to $600K and a $2M weekend at only 1100 theatres.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."