Friday’s boxoffice was like The Good, The Bad & The Ugly–except without the “good.” OPENINGS: All the stunt casting in the world couldn’t make anyone want to see ROCK OF AGES (Warners)...
Will it really be that happy a Father’s Day? Almost every movie in the market is estimating an unusually low Sunday drop because of the holiday, although the Father’s Day effect normally helps only all-fami...
The news didn’t get any better for BATTLESHIP (Universal) on Saturday. According to preliminary numbers at Deadline, the aquatic disaster couldn’t even manage a 10% increase on its 2d day of release (in com...
Universal, having eaten a poisoned apple with Battleship, is relieved by this weekend’s tastier produce. OPENINGS: SNOW WHITE & THE HUNTSMAN (Universal) muscled its way to a $56.3M opening, which is what it n...
THE AVENGERS: Simply spectacular. The 50% drop in Weekend 2 ripped past the $75M record to an amazing $103M. The level of the weekly decline isn’t unprecedented (Avatar dropped an insane 2%, Shr...
Don’t hold your breath for Men In Black 4. OPENINGS: The US 3-day weekend numbers on MEN IN BLACK 3 (Sony) are in accord with last night’s lackluster preliminary estimate of $55M. Sony is pr...
Beware of studio estimates and round numbers. OPENINGS: In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 fil...
The softness of MEN IN BLACK 3‘s (Sony) appeal noted in Mitch Metcalf’s predictions for this weekend seems to be very real. According to preliminary numbers at Deadline, and contrary to much more bullish forecasts...
Although it’s still a strong weekend at the boxoffice, according to preliminary numbers at Deadline, neither of the week’s big openings had a particularly good Saturday. PROMETHEUS (20th) is clearly getting mixed ...
How big a flop is BATTLESHIP (Universal)? Even bigger than the catastrophic John Carter, that’s how big. According to early Friday numbers at Deadline, Battleship is headed for a $9.5M opening day, and if that number ...
So that happened. THE AVENGERS: Whenever a Sunday estimate just barely crosses a milestone threshold, it’s subject to adjustment on Monday, but whether the final number turns out to be $196M or $202M is a ...
Question #1 on this weekend’s boxoffice: if The Dark Knight Rises is a blockbuster but everything else Warners releases this summer is a bomb, is the studio having a good summer? Based on preliminary Friday numbers at...
Audiences sank Universal’s Battleship. OPENINGS: There’s no way to spin the arrival of BATTLESHIP (Universal) as anything other than a horribly expensive flop. Its $9M opening day is even less th...
THE AVENGERS (Disney) just won’t slow down. If preliminary numbers at Deadline hold, Avengers made $44.5M on Saturday, up 50% from the prior day and down only 36% from the Saturday of its opening weekend, an extr...