June 10, 2012


Although it’s still a strong weekend at the boxoffice, according to preliminary numbers at Deadline, neither of the week’s big openings had a particularly good Saturday.  PROMETHEUS (20th) is clearly getting mixed word of mouth, and it slumped almost 25% from Friday.  It’s now looking at a weekend under $50M (although it won’t be surprising if the studio claims to reach that number in tomorrow’s estimate), and a US total that could be in the neighborhood of $125M.  MADAGASCAR 3 (DreamWorks Animation/Paramount) didn’t have much of a Saturday matinee bump, rising less than 10% from Friday.  That wasn’t even close to Madagascar 2, which rose 57% on its 2d day of release, and its studio’s Sunday estimate will try to reach $60M.

SNOW WHITE & THE HUNTSMAN (Universal) isn’t holding up well, with a 60% Weekend 2 decline to around $23M, and what looks like a $135-145M US total.  MEN IN BLACK 3 (Sony) is faring better, on track for a 50% drop in its 3rd weekend and a $160-165M US total.  THE AVENGERS (Disney) should only fall around 45% from last week, and THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight) even less, around 35%.

Stay with SHOWBUZZDAILY  all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."