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Behind the Weekend Box Office – 9.5.2021

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.9.2022

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can af...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.26.2021

  A few notes:  this week’s newcomers opened along a range of dates, including Tuesday night, Wednesday, Friday night and Saturday, and those scheduling decisions had an affect on the totals below.  Also, the fact ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.9.2023

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200....
by Mitch Salem
 
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