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WEEKDAY BOX OFFICE UPDATE MAY 16-17

> Bridesmaids exceeded the magic number for early weekday box office (Monday-Tuesday combined), indicating better than average long-term playability. Read on after the jump. During its first Monday-Tuesday in release (May 16-17...
by Mitch Salem
 
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WEEKDAY BOX OFFICE UPDATE MAY 23-24: Pirates on Mediocre Track

> Pirates of the Caribbean: On Stranger Tides fell short of the magic number for early weekday box office (Monday-Tuesday combined), suggesting lower than average long-term playability. During its first Monday-Tuesday in releas...
by Mitch Salem
 
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WEEKDAY BOX OFFICE UPDATE JUNE 6-7: Updated

> X-Men First Class started its first weekday period with a solid 19% of opening weekend between Monday and Tuesday.  A good sign for longer term playability. The X-Men reboot earned $10.5 million Monday-Tuesday, represent...
by Mitch Salem
 
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WEEKDAY BOX OFFICE UPDATE JUNE 13-14

>Super 8 is off to a good start during its first weekday period.  The JJ Abrams/ Steven Spielberg drama earned $8.2 million Monday and Tuesday at the box office, a very healthy 22.6% of its opening weekend number.  Wh...
by Mitch Salem
 
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WEEKDAY UPDATE MON-TUE APR 4-5: Hop Similar to Rango

> Over the combined Monday through Tuesday period (April 4-5), Hop leads the way with $4.9 million.  Source Code ($2.6 million) and Insidious ($2.2 million) follow in the same order they did in their collective opening wee...
by Mitch Salem
 
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WEEKDAY UPDATE MON-TUE APR 11-12: The Weak Get Weaker

> The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend.  None of the films opening this past weekend hit that mark this week, indicating soft long-term playability for what was a...
by Mitch Salem
 
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WEEKDAY BOX OFFICE UPDATE APR 18-19: Rio Blazes On

> UPDATE: The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend.  Based on Monday-Tuesday’s numbers, Rio came very close to hitting this number and is poised to see an upgra...
by Mitch Salem
 
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WEEKDAY BOX OFFICE UPDATE APR 25-26:

>The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend, an indicator of better than average long-term playability.  Based on Monday-Tuesday’s numbers, Madea’s Big Happ...
by Mitch Salem
 
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