June 16, 2011


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Written by: Mitch Salem
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>Super 8 is off to a good start during its first weekday period.  The JJ Abrams/ Steven Spielberg drama earned $8.2 million Monday and Tuesday at the box office, a very healthy 22.6% of its opening weekend number.  When a new movie is over 20% during this period, it stands a very good chance of having a better than average decline in its second weekend (something like 42% instead of the normal 49% decline).  

Look for Weekend Predictions Thursday, featuring opening number forecasts for Green Lantern and Mr Popper’s Penguins as well as the returning films.  

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."