>Super 8 is off to a good start during its first weekday period. The JJ Abrams/ Steven Spielberg drama earned $8.2 million Monday and Tuesday at the box office, a very healthy 22.6% of its opening weekend number. When a new movie is over 20% during this period, it stands a very good chance of having a better than average decline in its second weekend (something like 42% instead of the normal 49% decline).
Look for Weekend Predictions Thursday, featuring opening number forecasts for Green Lantern and Mr Popper’s Penguins as well as the returning films.
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WEEKDAY BOX OFFICE UPDATE JUNE 20-21
>Green Lantern has grossed $10.1 million Monday-Tuesday, representing 19.0% of its opening weekend tally. This is a solid first weekday number and indicates the potential to decline slightly better than average in its second weekend. A typical decline for the second weekend is 49%, and this suggests a decline of…
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Weekend Box Office Predictions
The weekend predictions will return next week, when Exodus: God and Kings and Top Five are released nationally. This weekend, typical for the post-Thanksgiving weekend, is extremely quiet. Only The Pyramid is opening at a very small 589 theaters.
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BOX OFFICE NUMBERS — Posting Update
>Weekend box office actuals and summer movie draft standings through Sunday will be posted later this afternoon after final numbers for the weekend are available. Please check back in the early afternoon Pacific time.
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BOX OFFICE UPDATE June 29
>Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon. Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million. These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous…
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WEEKDAY BOX OFFICE UPDATE JUNE 6-7: Updated
>X-Men First Class started its first weekday period with a solid 19% of opening weekend between Monday and Tuesday. A good sign for longer term playability.The X-Men reboot earned $10.5 million Monday-Tuesday, representing 19.1% of its opening weekend number. Just short of the 20% gold standard, the film is well…
About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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