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THE SKED: Broadcast Ratings September 12-18

>The week before the big network Premiere Week has NBC in first with about a 2.7 Adult 18-49 rating for the week and the other three major broadcasters at about a 1.7 rating.  NBC was helped by another very ...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Sep 5-11

>The NFL season kicked off Thursday, and NBC was the prime beneficiary this week.  The Peacock carried the season opener on Thursday night and the premiere of Sunday Night Football, with both games delivering about a ...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update Aug 29-Sep 4

>Well, preseason NFL football was fun while it lasted.  The broadcast week just concluded (August 29-September 4) saw network weekly ratings come crashing down to earth.  FOX wilted to a summer low 1.1 weekly average,...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Metro”

> See A Word About Busted Pilots The word was that Stephen Gaghan’s pilot METRO was in serious consideration for NBC’s schedule until the very end (conventional wisdom has it that the final choice came down to Metro...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 22-28

>The broadcast week just concluded (August 22-28) was all about NFL preseason football again.  FOX did not have any games this week and has lost MasterChef, dropping the network’s weekly average to around a 1.2 ̵...
by Mitch Salem
 
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THE SKED’S BUSTED PILOT THEATRE: “Help Wanted”

>   See A Word About Busted Pilots We’ve gotten this far without using the word “ghastly” to describe any of the busted pilots from this year’s development season, but that streak is about to end.&n...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 8-14

>The broadcast week just concluded (August 8-14) was won by FOX, thanks to the finale of So You Think You Can Dance and NFL Preseason football on Friday (Tampa Bay at Kansas City).  The 1.6 rating for football does not sou...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 1-7

>The broadcast week just concluded (August 1-7) had ABC and FOX battling for first place in Adults 18-49 (such as first place is in the dead of summer).  FOX came down because Sunday’s animated comedies (usually...
by Mitch Salem
 
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The Sked

THE SKED: New ABC Reality Show Premieres Decently

>ABC debuted TAKE THE MONEY AND RUN last night at 9:00 pm after an original WIPEOUT.  The show, which had been promoted relentlessly on the network the last few days, opened decently though not spectacularly with a 1.9 dem...
by Mitch Salem
 
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THE SKED: “Up All Night” 2.0

> UP ALL NIGHT is a crucially important piece of new programming for NBC this fall, as you can tell from Mitch Metcalf’s Fall Promo Analysis, where it’s the network’s most-promoted new show.  Not only doe...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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