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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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The Sked: Declining Network Ratings — How Bad Are They?

>For the past several weeks, “season low” and “down sharply from last year” have been repeated phrases in our daily ratings posts, mostly for broadcast network programs but also for cable programs, as we...
by Mitch Metcalf
 
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THE SKED: NBC Is Still Picking Up

      NBC’s early pick-up spree continued late today with orders for 2 more sitcoms in addition to the previously ordered Go On, Save Me and The New Normal. The more high-concept entry is 1600 PENN, a singl...
by Mitch Salem
 
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The Sked: The Broadcast Season Final Results

With the end of the broadcast season comes a flurry of press releases from the broadcast networks.  FOX had the most to crow about as it won the entire season and the May sweep with Adults 18-49.  FOX’s headline: “...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS July 1: Olympic Fever Begins to Build

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 ra...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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THE SKED’S NIELSENWAR: The First Back Orders

  NBC understandably wants to shout its early-season good tidings as loudly as possible, and to that end it’s given very quick back orders (9 additional episodes on top of the 13-episode initial order) to REVOLUTION,...
by Mitch Salem
 
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Broadcast Season to Date Rankings

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same ...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/17/13

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the num...
by Mitch Salem
 
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THE SKED’s Fall TV Ratings Predictions – Monday

  The Upfronts are over, which means the real Upfronts are about to begin–that is, the networks’ advance sale of advertising time (usually about 80% of the season’s total) for the Fall 2013 TV season.  A...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 22-28

>The broadcast week just concluded (August 22-28) was all about NFL preseason football again.  FOX did not have any games this week and has lost MasterChef, dropping the network’s weekly average to around a 1.2 ̵...
by Mitch Salem
 
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THE SKED PREMIERE REVIEW: “Are You There, Chelsea?”

> (Note:  SHOWBUZZDAILY had a pilot report on this show back when it was called Are You There, Vodka?  It’s Me, Chelsea.  Since then, it’s been substantially recast and reshot, not to mention retitled...
by Mitch Salem
 
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THE SKED PILOT REVIEW: “Best Friends Forever”

> BEST FRIENDS FOREVER:  Premieres Wednesday 8:30PM on NBC – If Nothing Else Is On… NBC isn’t exactly swinging for the multigender fences with BEST FRIENDS FOREVER, the newest entry into the deathtrap kno...
by Mitch Salem
 
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The Sked: FALL RATINGS PREDICTIONS — FRIDAY & SATURDAY Nights

We are combining Friday and Saturday fall ratings projections into one post.  The two least-watched nights of television have relatively little value to advertisers (there are fewer people watching TV on these nights and the s...
by Mitch Metcalf
 
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Pilot Reports

THE SKED’S FALL PILOT REPORT: NBC’s “The New Normal”

  THE NEW NORMAL: Tuesday 9:30PM starting September 11 on NBC -If Nothing Else Is On… Disclaimer: Network pilots now in circulation are not necessarily in the form that will air in the Fall. Pilots are often reedited...
by Mitch Salem
 
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