November 19, 2012

Broadcast Season to Date Rankings

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Written by: Mitch Metcalf
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SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012):

NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same period last year).

CBS is in second place with a 2.34 (down 19%).

FOX is in third place with a 2.19 (down 25%).

ABC is in fourth with a 2.15 (down 14%).

Collectively, the four networks total a 9.47 rating (down 12% from 10.75 the same period last fall).

The CW, technically a broadcast network, is averaging a 0.59 in prime so far this season (down 20%).

THE WEEK.  For the just completed week  (November 12-18, 2012), NBC is pacing toward a soft 2.52 rating (the second lowest weekly rating of the year for the network, which was back to a normal number of hours of The Voice).

CBS turned in a 2.41 rating for the week, slightly above its season average.

ABC is headed for a 2.20 weekly average, well ahead of FOX’s very weak 1.71 rating (which was held down by the lack of NFL football spilling into Sunday primetime and continued softness across the schedule).  ABC, by the way, has beaten FOX three out of eight weeks so far in this young season.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.