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Broadcast Network Ratings — The Rough Season Continues

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The ...
by Mitch Metcalf
 
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The Sked: MAY SWEEP UPDATE Three Weeks Down, One To Go

With 21 nights in for the May Sweep (official ratings for April 26-May 15 and fast national ratings for May 16), the race is starting to solidify.  FOX will be able to claim victory in May, but CBS remains the only network wit...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (8 of 28 nights)

>With eight nights of ratings in for the May Sweep (official ratings for April 26-May 2 and fast national ratings for May 3), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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The Sked: Why Are the Networks Upbeat about the Upfront with Such Declining Ratings?

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR pl...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS May 2

>American Idol kept FOX on top in the first Wednesday of the May Sweep, despite continued declines from last year.  CBS and ABC trail with fairly respectable nights (CBS down a couple of tenths from last year and ABC up th...
by Mitch Metcalf
 
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The Sked: MAY SWEEP UPDATE (through 6 nights)

>With six nights of the May Sweep in (Thursday-Monday’s official ratings and Tuesday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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The Sked

The Sked: MAY SWEEP UPDATE (through 5 nights)

>With five nights of the May Sweep in (Thursday-Sunday’s official ratings and Monday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings...
by Mitch Salem
 
Full Story »

 
 
The Sked

The Sked: MAY SWEEP UPDATE (through 4 nights)

>With four nights of the May Sweep in (Thursday’s official ratings and Friday-Sunday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings...
by Mitch Salem
 
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Articles

The Sked: Ratings Obsession — What Does a Tenth of a Rating Point Really Mean?

>When the television ratings come in each morning, there is often a lot of attention paid to a rating that might be up only one tenth of a rating point from the prior week or the prior year.  (More recently, most ratings i...
by Mitch Metcalf
 
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Articles

The Sked: Thou Shalt Not Appeal Directly to Nielsen Homes

>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network.  As reported in the New York Times and elsewhere, Oprah tweeted Sunday night...
by Mitch Metcalf
 
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The Sked

The Sked: The Skinny on the Nation’s TV Markets

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as De...
by Mitch Salem
 
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The Sked: Factoids from Nielsen’s “Universe Estimates”

> This season there are 289.7 million viewers living in 114.7 million TV households in the United States, as estimated by Nielsen.  If you believe these yearly estimates (and you must if you want to trust the ratings each ...
by Mitch Metcalf
 
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