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THE SKED NETWORK SCORECARD (and “The Walking Dead” Premiere) – 2/9/14

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE...
by Mitch Salem
 
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NIELSENWAR: Olympics Post-Mortem, and Top 5 Midseason Storylines

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/10/14

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commerc...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD 2/11/14

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns a...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/13/14

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednes...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/14/14

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/16/14

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from las...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/17/14

  UPDATE: Per expectations, the WINTER OLYMPICS adjusted to a 5.6 rating on Monday (Nielsen is still behind, recovering from the horror of dealing with a regular national holiday).  ALMOST HUMAN gained 0.1 to hit 1.7, tying t...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/18/14

  UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BE...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/19/14

  AFTERNOON UPDATE:  NBC wasn’t able to exclude the 8PM half-hour of its WINTER OLYMPICS coverage, and consequently its rating stayed at 5.0, just barely above the 2d-lowest night of Turin  And without getting too ...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/20/14

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt La...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/21/14

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) w...
by Mitch Salem
 
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